Petr Baron chairs our Management Board

Petr Baron, our CEO, is appointed as Chairman of the Management Board. The news comes a few days after the announcement of new Supervisory Board members. These changes in the leadership team are following the bank’s recent acquisition by Advent International (US) – one of the world’s largest and most experienced global private equity investors, with USD 100 billion in assets under management.

Petr is an innovation-driven banker, with a variety of senior roles in banks and financial companies across European markets, including 10-year experience in tbi bank. He is driving force behind our transformation from a small traditional bank into the fastest-growing challenger bank in Southeast Europe. Petr’s passionate leadership sets us apart on the market by bringing fintech mindset and customer-focus culture to the team.

Through cooperation with more than 38,000 merchant partner stores across the region, we help customers to get the products they need now and repay them in installments, using our flexible financial solutions. In Bulgaria, we are also well-known for our neon card and mobile app, which spares customers a range of traditional banking fees. With our super app, customers can do free daily banking, open deposits and savings accounts at some of the best interest rates on the market, as well as split payments into installments without fees. Bulgarians can become our customers with a fee-free current account and a neon card by simply downloading tbi bank app, without visiting a bank office.