
The first-of-its-kind shopping section directly in a mobile banking app is now available to Bulgarians. We became the first in the country to provide customers with the option to shop straight in the banking app, pay with their neon card without entering card details, and split their purchases in installments, even from stores that traditionally don’t offer such an option (fashion, accessories, beauty). All this makes payments faster and more secure, and shopping more convenient.
The new shopping section in our mobile app is an online marketplace where customers can find over 200 of their favorite stores in different sectors – fashion, tech, sports, home goods, car accessories, kids products, etc. Among the most popular brands there are IKEA, Sport Depot, Zora, Technomarket, Technopolis, Aiko, Mömax, Obuvki, Modivo, Fashion Days, and many more. Now, everyone can shop in them from just one place – tbi bank app, benefiting from the option to pay with a neon card and later decide if they want to spread the cost over 3 months (without fee) or 6 or 12 months for a small fee, thus easing the burden of their expenses.

At the beginning of 2023, we challenged the market with a completely new model for free daily banking – no fees for monthly maintenance, transfers in BGN and EUR, and utility payments. We are constantly adding new features and offers like the option to split payments into 3 (interest-free), and 6 or 12 months; market-leading offers for savings (up to 3.5% for term deposits and 1% for the flexible savings account Kasichka); conversion to BGN/EUR at the BNB fixing and others.